Instagram is one of the top social media platforms for businesses to connect with their audience. Instagram has gained popularity for its ability to easily share photos, videos, and other content. The platform also allows users to interact with each other by using hashtags, @mentions, and comments on their posts. Using these features can help you build a following on Instagram that will grow over time as people engage with your brand’s content on a regular basis by liking, commenting, or reposting it themselves!

Build your profile

  • Use a friendly tone: The tone of your profile is the most important factor. You can be formal and professional, or you can be informal and informal. The choice is yours!
  • Use a personal profile: Your Instagram account should reflect who you are on the inside, so make sure that it does so by creating an account where there’s no specific information about yourself (or at least very little). This way, only those who know who they’re following will see it—and since we all have different interests and hobbies, chances are good that someone will find something new from this person every time they open their feed!
  • Use a professional profile: If all else fails for some reason (like if someone else has already tried this), then try using one of these templates instead:

Use posts that are engaging and shareable.

There are lots of ways you can use Instagram to connect with your followers. Here are some ideas:

  • Use hashtags! Hashtags are used in posts to help users find other people who have similar interests, so it’s important to use them wisely. For example, if you post about something related to travel but don’t want it tagged with #Traveling, simply add a “travel” hashtag at the end of your caption (e.g., “I love traveling!”). This will make it easier for other users who like that topic type of content too!
  • Use images and videos! Images draw attention because they’re colorful and easy on the eyes; however, video content is more engaging because viewers can watch without sound while reading text descriptions which often contain interesting facts or information about something specific happening right now in real-time (or even past events). You could also try posting multiple types of videos like videos that show off different parts of yourself inside one another’s context – this helps give off an honest vibe because we all know how hard it is sometimes to get these things done properly… so why not share yours alongside someone else’s?
  • Link back whenever possible! Whenever there’s an opportunity where someone might want more info from somewhere else online such as links from websites like Facebook pages/social media accounts etcetera then provide those links directly into posts so people know exactly what they’ll find when following through after clicking away from here 🙂

Post a variety of content.

Post a variety of content.

You can no longer just post photos with filters and hashtags because people have seen enough of that. Instagram is all about sharing your life with others, so make sure you’re sharing it in a way that makes sense for you! If you want to be more active on Instagram, there are tons of ways to do so:

  • Post photos regularly (at least once per day)
  • Post videos regularly (at least once per week)
  • Post text posts regularly (at least once per week)
  • Add links and polls to posts as well! You can also try doing something fun like quizzes or quotes from famous people.

Research your audience.

Research your audience.

The most important thing you can do is to know what your audience likes and dislikes.

You should also research the kinds of things they want to see on their feed, hear in their feed, buy from you, and learn more about you as a brand or business owner.

Add visual elements to your posts.

Visual elements are a great way to tell a story and show off your location product, brand, and business. There are many ways you can use them:

  • Use a visual element that represents what you’re trying to say in your caption. For example, if you want people to know that your food is healthy but not boring by posting an image of fresh fruit on top of a bowl of rice with lentils mixed into it, add some text underneath saying something like “This meal is full of protein from the lentils mixed with quinoa & broccoli!” This will help people understand how good this meal actually is without having any idea what it tastes like just yet!
  • Add more than one type of visual element at once so they appear together as one image (like above). This helps consumers connect better with each other because they can see how something relates back together through both visuals/texts etcetera…

Create a community on your profile using hashtags and @mentions.

Hashtags are a great way to help your audience find you, but they can also be used to help you find people. For example, if you’re looking for someone who loves dogs, try using the hashtag 

If there are any hashtags that fit into your niche (for example, if you’re an animal lover), take advantage of them by adding those hashtags to all of the posts on your profile! You’ll see how easy it is when someone uses one of these tags and sees their post in front of them. They’ll know exactly what kind of person they’re talking about!